they are still one of the most effective and powerful advertising formats. This media has remains very relevant and you will often see that the largest advertising spenders and the most innovative compa.
Billboard advertising is the process of using a large-scale print advertisement to market a company, brand, product, service, or campaign. Billboards are typically placed in high traffic areas, such as along highways and in cities, so they’re seen by the highest number of drivers and pedestrians.
Billboard advertising is effective for building brand awareness and broadcasting your business (or product or campaign) to as many people as possible. Because they’re in such busy areas, billboards tend to have the highest number of views and impressions when compared to other marketing methods.
Billboards are larger than life, big, bold and demand the audience’s attention. Digital application of your artwork allows for unlimited creativity and a professional finish.
Most other forms of media place your message alongside other advertisers; with billboards you have a captive audience viewing only your message.
Billboards are often the last advertisement viewed before the point of purchase and often give much needed directional aid to travellers entering an unfamiliar area.
Billboards are often the last advertisement viewed before the point of purchase and often give much needed directional aid to travellers entering an unfamiliar area.
Where other media provides only 30 seconds of exposure, billboards offer long term, 24 hour, 7 days a week message visibility. No matter what the size of business, billboard advertising provides a cost effective solution.
Billboard advertising is the last true form of broadcast media. There is no other media with better reach. By using billboards, the commuting population – regardless of their reason for being on the road – becomes your audience.
Mbezi Beach, Almasi Street, Off Ally Sykes Road, Dar es Salaam, Tanzania. info@imperialmedia.co.tz (+255) 785 805 018